Naturally, art is no exception. Don’t miss the opportunity to find your online audience. Read this post and get insights into the best ways to sell artwork on the Internet.
General Recommendations
Some factors are absolutely necessary for any type of online selling. Consider the following when starting to promote your art on the Internet.
● Show your works in the most advantageous light. The basic premise of successful sales is the attractiveness of the products. No need to change your unique style and way of expressing yourself. It is a case of presentation. Pay extra attention to photo processing. We recommend using companies with solid reputations, like the photo retouching service Flipretouch. This will guarantee high quality adding a level of enhancement. It also solves the problem of mastering and paying for advanced software.
● Use professional help. Find out more about professional photo editing, and you’ll see that this process is much more complicated than it seems. Basic Photoshop knowledge is not enough to make the masterpiece presentation you need for good sales.
● Take advantage of all your opportunities. Researching options requires both time and effort. If you are not ready or able to take the time and effort needed, consider hiring a specialist. This way, you’ll have time for creation and won’t exhaust your resources on online campaigns.
The above are general recommendations that will suit most types of businesses. Let’s get closer to the topic and focus on the specifics for selling art.
Best Places To Start
What are the options for artists to show their work to the public and start selling them?
Social Media
A popular place to start is with your social media accounts. It’s an excellent idea because most people use at least one of the popular networks. Social platforms develop their eCommerce potential and present new opportunities for those who want to find buyers.
You can use different strategies. For example, use your page to start a personal brand or create a new account to highlight your work. The best part of using social media channels is the natural mechanism of sharing. People like to repost the materials they find interesting, and you can create an audience without paying for promotion.
For more details, read this post. It covers the topic from a photographer’s point of view, but the tips are useful for any creative career.
Dedicated Platforms
There are multiple web resources created for selling art. They function as marketplaces for talented people. Such platforms are a convenient way to show the work and earn some money. It’s a great place to start. The platform attracts visitors, and you can easily target your audience.
This way is convenient because of high traffic. You don’t have to pay for promotion, and registering is accessible on many resources. Keep in mind the increased competition. Your works need to stand out to draw attention.
Personal Website
Building your own site can be a good start. This option, however, requires investment in both time and funds.
You will need to stay on top of promotion and search optimization. Site promotion is a time-consuming and demanding job. If you are not ready, start with the other options to create brand awareness then move on to creating your own website.
Things to Consider
Achieving notoriety requires a good strategy and consistent work. It is tempting to use hype in the hopes of earning fast fame. There are multiple examples of such measures, but it’s not the wisest decision for the beginner. Don’t start your journey with cheap popularity. Write a plan for your promotional campaigns and stick to it. Remember that slow and steady wins the race.
Another aspect to consider is pricing. It’s one of the most important decisions. Don’t underestimate the value of your artwork, but don’t go the other extreme and set high prices. Find the perfect balance empirically, which it takes time. Study your competitors and their prices. If you are a complete beginner, start with the lower end of a reasonable scale. After selling some pieces, then raise the prices.
Consult with an agent or seller who works in the field and has a clear idea of prices. Another interesting approach is to set yourself an hourly wage. Multiply it by the number of hours spent on a specific painting, and you’ll get an approximate price.
Conclusion
The Internet provides a mind-blowing opportunity to present your art to people all over the world. There are no borders and no limitations. It’s a smart move to start promoting your work in the digital space. To get the best results use all the available channels, but it requires an incredible amount of work. Evaluate your capabilities and choose the most efficient way for your situation. Don’t be too hard on yourself if you can’t manage multiple platforms. Even choosing just one to present your paintings can prove worthwhile. It’s better than not having any presence online. Concentrate on the creative part, and your buyers will find you.
top photo credit: Unsplash Photos: Tim Arterbury
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